A friend of mine is the pastry chef at Lure in NYC, aaaaand she informed me Wednesday September 15th is free dessert day! Many restaurants around the city are participating in Free Dessert Day, and Lure is one of them! It is a promotion that is being run by opentable.com. All you have to do is make your reservation on line using opentable.com and you can get a free dessert! Thanks Katie!